FIONA KRAWCZYK – COMMITTEE MEMBER
Fiona is a senior manager and head of marketing at Haigh’s Chocolates. Fiona’s key responsibilities include the company’s marketing strategy, leadership, online store, digital presence, customer experiences, pricing, product development, brand and communications functions. Fiona leads the development of strategic marketing plans and their implementation, the management of marketing operations and activity including PR, customer experiences, events, digital, print, radio & sponsorship.
Fiona is a strategic thinker, capable leader, dedicated, efficient, loyal and hardworking. She thrives on fast paced environments and can manage several projects at a time. I’m engaging and approachable and have an inherent understanding of consumers, the customer experience and the marketplace. Fiona is a member of TEC (The Executive Connection) and have been involved with, and led, community committees and boards, including a board position at the Rundle Mall Management Authority (RMMA) in 2020.